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Margo Berman & Robyn Blakeman
Brains Behind Great Ad Campaigns [EPUB ebook]
Creative Collaboration between Copywriters and Art Directors

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Portada de Margo Berman & Robyn Blakeman: Brains Behind Great Ad Campaigns (ePUB)

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ‘Clydesdale and Dalmatian’ spots, the ‘PEDIGREE’ Adoption Drive’ program, or the breakthrough UPS ‘Whiteboard’ campaign.

€176.08

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Idioma Inglés ● Formato EPUB ● ISBN 9781461644125 ● Editorial Rowman & Littlefield Publishers ● Publicado 2009 ● Descargable 6 veces ● Divisa EUR ● ID 2697636 ● Protección de copia Adobe DRM

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