Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ‘Clydesdale and Dalmatian’ spots, the ‘PEDIGREE’ Adoption Drive’ program, or the breakthrough UPS ‘Whiteboard’ campaign.
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Bahasa Inggeris ● Format EPUB ● ISBN 9781461644125 ● Penerbit Rowman & Littlefield Publishers ● Diterbitkan 2009 ● Muat turun 6 kali ● Mata wang EUR ● ID 2697636 ● Salin perlindungan Adobe DRM
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