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Margo Berman & Robyn Blakeman
Brains Behind Great Ad Campaigns [EPUB ebook]
Creative Collaboration between Copywriters and Art Directors

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Copertina de Margo Berman & Robyn Blakeman: Brains Behind Great Ad Campaigns (ePUB)

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ‘Clydesdale and Dalmatian’ spots, the ‘PEDIGREE’ Adoption Drive’ program, or the breakthrough UPS ‘Whiteboard’ campaign.

€175.53

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Limba Engleză ● Format EPUB ● ISBN 9781461644125 ● Editura Rowman & Littlefield Publishers ● Publicat 2009 ● Descărcabil 6 ori ● Valută EUR ● ID 2697636 ● Protecție împotriva copiilor Adobe DRM

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