Catalog > Științe sociale > General > Margo Berman & Robyn Blakeman: Brains Behind Great Ad Campaigns (ePUB)

Margo Berman & Robyn Blakeman
Brains Behind Great Ad Campaigns [EPUB ebook]
Creative Collaboration between Copywriters and Art Directors

Ajutor

Copertina de Margo Berman & Robyn Blakeman: Brains Behind Great Ad Campaigns (ePUB)

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ‘Clydesdale and Dalmatian’ spots, the ‘PEDIGREE’ Adoption Drive’ program, or the breakthrough UPS ‘Whiteboard’ campaign.

€175.53

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Limba Engleză ● Format EPUB ● ISBN 9781461644125 ● Editura Rowman & Littlefield Publishers ● Publicat 2009 ● Descărcabil 6 ori ● Valută EUR ● ID 2697636 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

Margo Berman Robyn Blakeman

128.650 Ebooks din această categorie

Copertina de Jordan McKenzie: Deconstructing Happiness

Jordan McKenzie: Deconstructing Happiness

This book offers an original account of the good life in late modernity through a uniquely sociological lens. It considers the various ways that social and cultural factors can encourage or impede ge …

Copertina de Michael Erbschloe: Social Media Warfare

Michael Erbschloe: Social Media Warfare

Social media applications can be weaponized with very little skill. Social media warfare has become a burden that nation states, government agencies, and corporations need to face. To address the soc …

Copertina de Sor-hoon Tan: Challenging Citizenship

Sor-hoon Tan: Challenging Citizenship

Over the last ten years citizenship has become an area of interdisciplinary research and teaching in its own right. This book highlights that globalization poses new challenges for established unders …

Copertina de Prof Carole Counihan & Susanne Højlund: Making Taste Public

Prof Carole Counihan & Susanne Højlund: Making Taste Public

Making Taste Public takes an ethnographic approach to show how social relations shape – and are shaped by – the taste of food. Recognizing that different cultures have different taste preferences and …

Copertina de James M. Henslin: Homelessness

James M. Henslin: Homelessness

This is Volume II of a bibliography of works on the homelessness and is dedicated to the many homeless people who discussed their situation during the author”s research across the United States. …

Copertina de Margaret (Independent Scholar, USA) Magat: Balut

Margaret (Independent Scholar, USA) Magat: Balut

In this book, Margaret Magat explores both the traditional and popular culture contexts of eating balut. Balut-fertilized duck or chicken eggs that have developed into fully formed embryos with feath …

Copertina de Jr., Joseph F. (San Diego State University, USA) Johnson & Lynne G. (San Diego State University, USA) Perez: Leadership in America''s Best Urban Schools

Jr., Joseph F. (San Diego State University, USA) Johnson & Lynne G. (San Diego State University, USA) Perez: Leadership in America”s Best Urban Schools

Leadership in America’s Best Urban Schools describes and demystifies the qualities that successful leaders rely on to make a difference at all levels of urban school leadership. Grounded in research, …

Copertina de James Mannon: Measuring Up

James Mannon: Measuring Up

This is an exploration of the problems caused by the relentless pressure many Americans feel to measure up successfully in respect of school grades, beauty, economic achievement, and various quantifi …

Copertina de Peter Eichstaedt: The Dangerous Divide

Peter Eichstaedt: The Dangerous Divide

Since the attacks of 9/11, the United States has steadily ramped up security along the US-Mexico border, transforming America”s legendary Southwest into a frontier of fear. Veteran journalist Peter …

Copertina de Professor Henry Buller & Dr Emma Roe: Food and Animal Welfare

Professor Henry Buller & Dr Emma Roe: Food and Animal Welfare

Drawing together the latest research and a range of case studies, Henry Buller and Emma Roe guide readers on a fascinating journey through animal welfare issues ”from farm to fork”. Animal welfare …

Pagina următoare >>>