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Margo Berman & Robyn Blakeman
Brains Behind Great Ad Campaigns [EPUB ebook]
Creative Collaboration between Copywriters and Art Directors

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的封面 Margo Berman & Robyn Blakeman: Brains Behind Great Ad Campaigns (ePUB)

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ‘Clydesdale and Dalmatian’ spots, the ‘PEDIGREE’ Adoption Drive’ program, or the breakthrough UPS ‘Whiteboard’ campaign.

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语言英语 ● 格式 EPUB ● ISBN 9781461644125 ● 出版者 Rowman & Littlefield Publishers ● 发布时间 2009 ● 下载 6 时 ● 货币 EUR ● ID 2697636 ● 复制保护 Adobe DRM

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