Catalog > Social Sciences > General > Margo Berman & Robyn Blakeman: Brains Behind Great Ad Campaigns (ePUB)

Margo Berman & Robyn Blakeman
Brains Behind Great Ad Campaigns [EPUB ebook]
Creative Collaboration between Copywriters and Art Directors

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Cover of Margo Berman & Robyn Blakeman: Brains Behind Great Ad Campaigns (ePUB)

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ‘Clydesdale and Dalmatian’ spots, the ‘PEDIGREE’ Adoption Drive’ program, or the breakthrough UPS ‘Whiteboard’ campaign.

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Language English ● Format EPUB ● ISBN 9781461644125 ● Publisher Rowman & Littlefield Publishers ● Published 2009 ● Downloadable 6 times ● Currency EUR ● ID 2697636 ● Copy protection Adobe DRM

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