Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ‘Clydesdale and Dalmatian’ spots, the ‘PEDIGREE’ Adoption Drive’ program, or the breakthrough UPS ‘Whiteboard’ campaign.
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Bahasa Inggris ● Format EPUB ● ISBN 9781461644125 ● Penerbit Rowman & Littlefield Publishers ● Diterbitkan 2009 ● Diunduh 6 kali ● Mata uang EUR ● ID 2697636 ● Perlindungan salinan Adobe DRM
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