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Margo Berman & Robyn Blakeman
Brains Behind Great Ad Campaigns [EPUB ebook]
Creative Collaboration between Copywriters and Art Directors

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Copertina di Margo Berman & Robyn Blakeman: Brains Behind Great Ad Campaigns (ePUB)

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ‘Clydesdale and Dalmatian’ spots, the ‘PEDIGREE’ Adoption Drive’ program, or the breakthrough UPS ‘Whiteboard’ campaign.

€176.08

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Lingua Inglese ● Formato EPUB ● ISBN 9781461644125 ● Casa editrice Rowman & Littlefield Publishers ● Pubblicato 2009 ● Scaricabile 6 volte ● Moneta EUR ● ID 2697636 ● Protezione dalla copia Adobe DRM

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