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Margo Berman & Robyn Blakeman
Brains Behind Great Ad Campaigns [EPUB ebook]
Creative Collaboration between Copywriters and Art Directors

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Обложка Margo Berman & Robyn Blakeman: Brains Behind Great Ad Campaigns (ePUB)

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ‘Clydesdale and Dalmatian’ spots, the ‘PEDIGREE’ Adoption Drive’ program, or the breakthrough UPS ‘Whiteboard’ campaign.

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язык английский ● Формат EPUB ● ISBN 9781461644125 ● издатель Rowman & Littlefield Publishers ● опубликованный 2009 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2697636 ● Защита от копирования Adobe DRM

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Margo Berman Robyn Blakeman

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