Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

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Portada de Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (PDF)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

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Idioma Francés ● Formato PDF ● Páginas 224 ● ISBN 9782810911097 ● Editorial Presses de l’EHESP ● Publicado 2023 ● Descargable 3 veces ● Divisa EUR ● ID 9050936 ● Protección de copia Adobe DRM

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