Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

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Copertina di Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (PDF)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

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Lingua Francese ● Formato PDF ● Pagine 224 ● ISBN 9782810911097 ● Casa editrice Presses de l’EHESP ● Pubblicato 2023 ● Scaricabile 3 volte ● Moneta EUR ● ID 9050936 ● Protezione dalla copia Adobe DRM

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