Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

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的封面 Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (PDF)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

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语言法国 ● 格式 PDF ● 网页 224 ● ISBN 9782810911097 ● 出版者 Presses de l’EHESP ● 发布时间 2023 ● 下载 3 时 ● 货币 EUR ● ID 9050936 ● 复制保护 Adobe DRM

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