Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

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Couverture du Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (PDF)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

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Langue Français ● Format PDF ● Pages 224 ● ISBN 9782810911097 ● Maison d’édition Presses de l’EHESP ● Publié 2023 ● Téléchargeable 3 fois ● Devise EUR ● ID 9050936 ● Protection contre la copie Adobe DRM

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