Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

Ondersteuning

Hoes van Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (PDF)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

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Taal Frans ● Formaat PDF ● Pagina’s 224 ● ISBN 9782810911097 ● Uitgeverij Presses de l’EHESP ● Gepubliceerd 2023 ● Downloadbare 3 keer ● Valuta EUR ● ID 9050936 ● Kopieerbeveiliging Adobe DRM

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