Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

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Örtmek Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (PDF)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

€19.29

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Dil Fransızca ● Biçim PDF ● Sayfalar 224 ● ISBN 9782810911097 ● Yayımcı Presses de l’EHESP ● Yayınlanan 2023 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 9050936 ● Kopya koruma Adobe DRM

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Pierre Arwidson Karine (coord. ) Gallopel-Morvan Gerard Hastings Viet Nguyen Thanh

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