Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

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Capa do Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (PDF)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

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Língua Francês ● Formato PDF ● Páginas 224 ● ISBN 9782810911097 ● Editora Presses de l’EHESP ● Publicado 2023 ● Carregável 3 vezes ● Moeda EUR ● ID 9050936 ● Proteção contra cópia Adobe DRM

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