Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

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Обкладинка Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (PDF)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

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Мова Французький ● Формат PDF ● Сторінки 224 ● ISBN 9782810911097 ● Видавець Presses de l’EHESP ● Опубліковано 2023 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 9050936 ● Захист від копіювання Adobe DRM

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Pierre Arwidson Karine (coord. ) Gallopel-Morvan Gerard Hastings Viet Nguyen Thanh

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