Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

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Cover of Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (PDF)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

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Language French ● Format PDF ● Pages 224 ● ISBN 9782810911097 ● Publisher Presses de l’EHESP ● Published 2023 ● Downloadable 3 times ● Currency EUR ● ID 9050936 ● Copy protection Adobe DRM

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