Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

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Omslag till Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social (PDF)

Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

€19.21

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Språk Franska ● Formatera PDF ● Sidor 224 ● ISBN 9782810911097 ● Utgivare Presses de l’EHESP ● Publicerad 2023 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 9050936 ● Kopieringsskydd Adobe DRM

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Pierre Arwidson Karine (coord. ) Gallopel-Morvan Gerard Hastings Viet Nguyen Thanh

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