Pierre Arwidson & Karine (coord.) Gallopel-Morvan
Marketing social [PDF ebook]
De la comprehension des publics au changement de comportement

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Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir les techniques, permettant ainsi d’ameliorer l’impact des programmes de prevention sur la population.

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Bahasa Perancis ● Format PDF ● Halaman-halaman 224 ● ISBN 9782810911097 ● Penerbit Presses de l’EHESP ● Diterbitkan 2023 ● Muat turun 3 kali ● Mata wang EUR ● ID 9050936 ● Salin perlindungan Adobe DRM

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Pierre Arwidson Karine (coord. ) Gallopel-Morvan Gerard Hastings Viet Nguyen Thanh

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