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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Inhaltsverzeichnis

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

Über den Autor

Helmut Kohlert, HS Esslingen.

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Sprache Deutsch ● Format EPUB ● Seiten 298 ● ISBN 9783110396553 ● Dateigröße 7.1 MB ● Verlag De Gruyter ● Ort Berlin/München/Boston ● Erscheinungsjahr 2014 ● Ausgabe 2 ● herunterladbar 24 Monate ● Währung EUR ● ID 6295734 ● Kopierschutz Adobe DRM

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