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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Table of Content

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

About the author

Helmut Kohlert, HS Esslingen.

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Language German ● Format EPUB ● Pages 298 ● ISBN 9783110396553 ● File size 7.1 MB ● Publisher De Gruyter ● City Berlin/München/Boston ● Published 2014 ● Edition 2 ● Downloadable 24 months ● Currency EUR ● ID 6295734 ● Copy protection Adobe DRM

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