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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Capa do Helmut Kohlert: Internationales Marketing für Ingenieure (ePUB)

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Tabela de Conteúdo

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

Sobre o autor

Helmut Kohlert, HS Esslingen.

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Língua Alemão ● Formato EPUB ● Páginas 298 ● ISBN 9783110396553 ● Tamanho do arquivo 7.1 MB ● Editora De Gruyter ● Cidade Berlin/München/Boston ● Publicado 2014 ● Edição 2 ● Carregável 24 meses ● Moeda EUR ● ID 6295734 ● Proteção contra cópia Adobe DRM

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