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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Bìa của Helmut Kohlert: Internationales Marketing für Ingenieure (ePUB)

€39.95

Mục lục

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

Giới thiệu về tác giả

Helmut Kohlert, HS Esslingen.

Mua cuốn sách điện tử này và nhận thêm 1 cuốn MIỄN PHÍ!

Ngôn ngữ tiếng Đức ● định dạng EPUB ● Trang 298 ● ISBN 9783110396553 ● Kích thước tập tin 7.1 MB ● Nhà xuất bản De Gruyter ● Thành phố Berlin/München/Boston ● Được phát hành 2014 ● Phiên bản 2 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 6295734 ● Sao chép bảo vệ Adobe DRM

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