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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Hoes van Helmut Kohlert: Internationales Marketing für Ingenieure (ePUB)

€39.95

Inhoudsopgave

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

Over de auteur

Helmut Kohlert, HS Esslingen.

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Taal Duits ● Formaat EPUB ● Pagina’s 298 ● ISBN 9783110396553 ● Bestandsgrootte 7.1 MB ● Uitgeverij De Gruyter ● Stad Berlin/München/Boston ● Gepubliceerd 2014 ● Editie 2 ● Downloadbare 24 maanden ● Valuta EUR ● ID 6295734 ● Kopieerbeveiliging Adobe DRM

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