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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Couverture du Helmut Kohlert: Internationales Marketing für Ingenieure (ePUB)

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Table des matières

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

A propos de l’auteur

Helmut Kohlert, HS Esslingen.

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Langue Allemand ● Format EPUB ● Pages 298 ● ISBN 9783110396553 ● Taille du fichier 7.1 MB ● Maison d’édition De Gruyter ● Lieu Berlin/München/Boston ● Publié 2014 ● Édition 2 ● Téléchargeable 24 mois ● Devise EUR ● ID 6295734 ● Protection contre la copie Adobe DRM

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