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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Обкладинка Helmut Kohlert: Internationales Marketing für Ingenieure (ePUB)

€39.95

Зміст

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

Про автора

Helmut Kohlert, HS Esslingen.

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Мова Німецька ● Формат EPUB ● Сторінки 298 ● ISBN 9783110396553 ● Розмір файлу 7.1 MB ● Видавець De Gruyter ● Місто Berlin/München/Boston ● Опубліковано 2014 ● Видання 2 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 6295734 ● Захист від копіювання Adobe DRM

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