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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Sampul Helmut Kohlert: Internationales Marketing für Ingenieure (ePUB)

€39.95

Daftar Isi

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

Tentang Penulis

Helmut Kohlert, HS Esslingen.

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Bahasa Jerman ● Format EPUB ● Halaman 298 ● ISBN 9783110396553 ● Ukuran file 7.1 MB ● Penerbit De Gruyter ● Kota Berlin/München/Boston ● Diterbitkan 2014 ● Edisi 2 ● Diunduh 24 bulan ● Mata uang EUR ● ID 6295734 ● Perlindungan salinan Adobe DRM

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