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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

Soporte

Portada de Helmut Kohlert: Internationales Marketing für Ingenieure (ePUB)

€39.95

Tabla de materias

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

Sobre el autor

Helmut Kohlert, HS Esslingen.

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Idioma Alemán ● Formato EPUB ● Páginas 298 ● ISBN 9783110396553 ● Tamaño de archivo 7.1 MB ● Editorial De Gruyter ● Ciudad Berlin/München/Boston ● Publicado 2014 ● Edición 2 ● Descargable 24 meses ● Divisa EUR ● ID 6295734 ● Protección de copia Adobe DRM

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