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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Обложка Helmut Kohlert: Internationales Marketing für Ingenieure (ePUB)

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Содержание

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

Об авторе

Helmut Kohlert, HS Esslingen.

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язык немецкий ● Формат EPUB ● страницы 298 ● ISBN 9783110396553 ● Размер файла 7.1 MB ● издатель De Gruyter ● город Berlin/München/Boston ● опубликованный 2014 ● Издание 2 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 6295734 ● Защита от копирования Adobe DRM

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