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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Örtmek Helmut Kohlert: Internationales Marketing für Ingenieure (ePUB)

€39.95

İçerik tablosu

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

Yazar hakkında

Helmut Kohlert, HS Esslingen.

Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!

Dil Almanca ● Biçim EPUB ● Sayfalar 298 ● ISBN 9783110396553 ● Dosya boyutu 7.1 MB ● Yayımcı De Gruyter ● Kent Berlin/München/Boston ● Yayınlanan 2014 ● Baskı 2 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 6295734 ● Kopya koruma Adobe DRM

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