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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Pokrywa Helmut Kohlert: Internationales Marketing für Ingenieure (ePUB)

€39.95

Spis treści

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

O autorze

Helmut Kohlert, HS Esslingen.

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Język Niemiecki ● Format EPUB ● Strony 298 ● ISBN 9783110396553 ● Rozmiar pliku 7.1 MB ● Wydawca De Gruyter ● Miasto Berlin/München/Boston ● Opublikowany 2014 ● Ydanie 2 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 6295734 ● Ochrona przed kopiowaniem Adobe DRM

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