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Helmut Kohlert
Internationales Marketing für Ingenieure [EPUB ebook]

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Omslag till Helmut Kohlert: Internationales Marketing für Ingenieure (ePUB)

€39.95

Innehållsförteckning

1. Regionale Integration, Globalisierung und multinationale Unternehmen
2. Internationale Umfeldfaktoren und Implikationen für Managemententscheidungen
3. Schlüsselaufgaben im international tätigen Unternehmen
4. Ethik und interkulturelle Faktoren im internationalen Umfeld
5. Auswahl und Bewertung von ausländischen Zielmärkten
6. Eintrittsstrategien im Auslandsmarkt und strategische Allianzen
7. Direktinvestitionen im Auslandsmarkt
8. Internationales strategisches Management
9. Personal und Organisation im Internationalisierungsprozess
10. Produktmanagement bei internationaler Geschäftstätigkeit

Om författaren

Helmut Kohlert, HS Esslingen.

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Språk Tyska ● Formatera EPUB ● Sidor 298 ● ISBN 9783110396553 ● Filstorlek 7.1 MB ● Utgivare De Gruyter ● Stad Berlin/München/Boston ● Publicerad 2014 ● Utgåva 2 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 6295734 ● Kopieringsskydd Adobe DRM

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