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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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غلاف Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€159.95

عن المؤلف

Claudia Lux, Humboldt-Universität zu Berlin.

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لغة ألمانية ● شكل EPUB ● صفحات 393 ● ISBN 9783110673807 ● حجم الملف 6.2 MB ● الناشر De Gruyter ● مدينة Basel/Berlin/Boston ● نشرت 2022 ● الإصدار 1 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 8380778 ● حماية النسخ Adobe DRM

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