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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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Pokrywa Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€149.95

O autorze

Claudia Lux, Humboldt-Universität zu Berlin.

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Język Niemiecki ● Format EPUB ● Strony 393 ● ISBN 9783110673807 ● Rozmiar pliku 6.2 MB ● Wydawca De Gruyter ● Miasto Basel/Berlin/Boston ● Opublikowany 2022 ● Ydanie 1 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 8380778 ● Ochrona przed kopiowaniem Adobe DRM

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