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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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Cover of Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€149.95

About the author

Claudia Lux, Humboldt-Universität zu Berlin.

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Language German ● Format EPUB ● Pages 393 ● ISBN 9783110673807 ● File size 6.2 MB ● Publisher De Gruyter ● City Basel/Berlin/Boston ● Published 2022 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 8380778 ● Copy protection Adobe DRM

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