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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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Cover von Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€149.95

Über den Autor

Claudia Lux, Humboldt-Universität zu Berlin.

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Sprache Deutsch ● Format EPUB ● Seiten 393 ● ISBN 9783110673807 ● Dateigröße 6.2 MB ● Verlag De Gruyter ● Ort Basel/Berlin/Boston ● Erscheinungsjahr 2022 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 8380778 ● Kopierschutz Adobe DRM

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