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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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Omslag till Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€159.95

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Claudia Lux, Humboldt-Universität zu Berlin.

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Språk Tyska ● Formatera EPUB ● Sidor 393 ● ISBN 9783110673807 ● Filstorlek 6.2 MB ● Utgivare De Gruyter ● Stad Basel/Berlin/Boston ● Publicerad 2022 ● Utgåva 1 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 8380778 ● Kopieringsskydd Adobe DRM

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