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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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Copertina di Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€159.95

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Claudia Lux, Humboldt-Universität zu Berlin.

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Lingua Tedesco ● Formato EPUB ● Pagine 393 ● ISBN 9783110673807 ● Dimensione 6.2 MB ● Casa editrice De Gruyter ● Città Basel/Berlin/Boston ● Pubblicato 2022 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 8380778 ● Protezione dalla copia Adobe DRM

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