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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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Capa do Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€149.95

Sobre o autor

Claudia Lux, Humboldt-Universität zu Berlin.

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Língua Alemão ● Formato EPUB ● Páginas 393 ● ISBN 9783110673807 ● Tamanho do arquivo 6.2 MB ● Editora De Gruyter ● Cidade Basel/Berlin/Boston ● Publicado 2022 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 8380778 ● Proteção contra cópia Adobe DRM

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