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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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Örtmek Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€149.95

Yazar hakkında

Claudia Lux, Humboldt-Universität zu Berlin.

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Dil Almanca ● Biçim EPUB ● Sayfalar 393 ● ISBN 9783110673807 ● Dosya boyutu 6.2 MB ● Yayımcı De Gruyter ● Kent Basel/Berlin/Boston ● Yayınlanan 2022 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 8380778 ● Kopya koruma Adobe DRM

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