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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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Couverture du Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€159.95

A propos de l’auteur

Claudia Lux, Humboldt-Universität zu Berlin.

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Langue Allemand ● Format EPUB ● Pages 393 ● ISBN 9783110673807 ● Taille du fichier 6.2 MB ● Maison d’édition De Gruyter ● Lieu Basel/Berlin/Boston ● Publié 2022 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 8380778 ● Protection contre la copie Adobe DRM

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