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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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Copertina de Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€159.95

Despre autor

Claudia Lux, Humboldt-Universität zu Berlin.

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Limba Germana ● Format EPUB ● Pagini 393 ● ISBN 9783110673807 ● Mărime fișier 6.2 MB ● Editura De Gruyter ● Oraș Basel/Berlin/Boston ● Publicat 2022 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 8380778 ● Protecție împotriva copiilor Adobe DRM

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