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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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Portada de Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€149.95

Sobre el autor

Claudia Lux, Humboldt-Universität zu Berlin.

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Idioma Alemán ● Formato EPUB ● Páginas 393 ● ISBN 9783110673807 ● Tamaño de archivo 6.2 MB ● Editorial De Gruyter ● Ciudad Basel/Berlin/Boston ● Publicado 2022 ● Edición 1 ● Descargable 24 meses ● Divisa EUR ● ID 8380778 ● Protección de copia Adobe DRM

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