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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [EPUB ebook]

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Обложка Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (ePUB)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€149.95

Об авторе

Claudia Lux, Humboldt-Universität zu Berlin.

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язык немецкий ● Формат EPUB ● страницы 393 ● ISBN 9783110673807 ● Размер файла 6.2 MB ● издатель De Gruyter ● город Basel/Berlin/Boston ● опубликованный 2022 ● Издание 1 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 8380778 ● Защита от копирования Adobe DRM

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