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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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غلاف Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

€80.89

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لغة الإنجليزية ● شكل PDF ● صفحات 560 ● ISBN 9781137342133 ● الناشر Macmillan Education UK ● نشرت 2017 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 4440726 ● حماية النسخ Adobe DRM

يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

M. Baker Baker Michael J. Baker Michael J. Baker

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