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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Copertina de Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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Limba Engleză ● Format PDF ● Pagini 560 ● ISBN 9781137342133 ● Editura Macmillan Education UK ● Publicat 2017 ● Descărcabil 3 ori ● Valută EUR ● ID 4440726 ● Protecție împotriva copiilor Adobe DRM

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