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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Örtmek Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

€80.89

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Dil İngilizce ● Biçim PDF ● Sayfalar 560 ● ISBN 9781137342133 ● Yayımcı Macmillan Education UK ● Yayınlanan 2017 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 4440726 ● Kopya koruma Adobe DRM

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M. Baker Baker Michael J. Baker Michael J. Baker

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