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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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ปกของ Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

€80.98

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ภาษา อังกฤษ ● รูป PDF ● หน้า 560 ● ISBN 9781137342133 ● สำนักพิมพ์ Macmillan Education UK ● การตีพิมพ์ 2017 ● ที่สามารถดาวน์โหลดได้ 3 ครั้ง ● เงินตรา EUR ● ID 4440726 ● ป้องกันการคัดลอก Adobe DRM

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M. Baker Baker Michael J. Baker Michael J. Baker

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