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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Pokrywa Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

€80.98

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Język Angielski ● Format PDF ● Strony 560 ● ISBN 9781137342133 ● Wydawca Macmillan Education UK ● Opublikowany 2017 ● Do pobrania 3 czasy ● Waluta EUR ● ID 4440726 ● Ochrona przed kopiowaniem Adobe DRM

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M. Baker Baker Michael J. Baker Michael J. Baker

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