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Michael J. Baker
Marketing Strategy and Management [PDF ebook]

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Copertina di Michael J. Baker: Marketing Strategy and Management (PDF)

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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Lingua Inglese ● Formato PDF ● Pagine 560 ● ISBN 9781137342133 ● Casa editrice Macmillan Education UK ● Pubblicato 2017 ● Scaricabile 3 volte ● Moneta EUR ● ID 4440726 ● Protezione dalla copia Adobe DRM

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